You Don’t Just Coach Players. You Shape People.
Every drill you run, every word you speak, and every decision you make on or off the court shapes your athletes far beyond badminton. But here’s the truth: most coaching programs focus on drills and tactics, not on the coach behind them.
Coach by Design is a transformative learning experience built to help you coach with purpose, communicate with impact, and lead with clarity by design, not by chance.
This Program is For:
✅ For Coaches Who Want to Move Beyond Drills
You know technique matters, but you also know great coaching is more than repetitions. This course helps you design smarter sessions, develop adaptable players, and build environments where learning thrives.
✅ For Leaders Who Want to Communicate and Inspire
You want your words to land, your tone to motivate, and your message to build trust. Learn how to connect deeply with players, guide with clarity, and turn communication into your most powerful coaching tool.
✅ For Mentors Who Shape People, Not Just Players
You see badminton as a platform for growth and not just performance. Discover how to shape character, confidence, and resilience so your athletes succeed both on and off the court.
You already know how to train hard and push athletes. Now it’s time to master the other side of coaching, the side that builds stronger, smarter, and more self-aware players.
Coach by Design helps you:
✅ Move beyond repetition. Learn to build training environments that develop creativity, adaptability, and decision-making.
✅ Communicate with precision. Discover how to speak, listen, and connect in ways that bring out the best in every player.
✅ Balance discipline and care. Demand excellence while nurturing joy and confidence in your athletes.
✅ Build emotional intelligence. Understand player behavior, handle pressure moments, and guide athletes through failure and success.
✅ Create a lasting impact. Leave players not just with better strokes, but with stronger minds and values that last a lifetime.
What You’ll Learn Inside Coach by Design:
SECTION 1: Understanding the Athlete
Before you can shape great players, you must truly understand them. This section helps coaches look beyond strokes and scores to understand the complete athlete, their body, mind, motivations, and patterns. You’ll learn the power of observation and how to read what players cannot always say, giving you insight that transforms how you coach.
SECTION 2: The Body in Motion
Movement is the language of badminton. Here, you’ll explore how the body expresses skill through movement, strength, and stamina. Learn the real science behind speed, endurance, and coordination, and discover how to train physical qualities that give athletes confidence, control, and durability.
SECTION 3: The Mind and Spirit of the Player
A strong body can win rallies, but a strong mind wins tournaments. This section takes you into the mental and emotional side of performance, from focus and calm under pressure to resilience after injury. You’ll learn how to train the mind, nurture spirit, and create players who thrive through both wins and setbacks.
SECTION 4: The Coach as a Leader
Every athlete needs a guide, not just an instructor.
In this section, you’ll learn the art of leadership — how to communicate clearly, build trust, and guide with empathy and authority. You’ll explore how character, emotion, and energy shape performance and how great coaches create culture, not just compliance.
SECTION 5: The Systems that Sustain Success
True success is built over time, not in one season. This section shows how to design sustainable pathways for long-term growth. Learn how to manage player development over years, balance training loads, collaborate with parents, and build support systems that help athletes stay healthy, motivated, and grounded.
SECTION 6: Coaching Beyond the Court
Coaching is bigger than the court lines. In the final section, you’ll reflect on your evolution as a coach and look ahead to the future of badminton coaching. You’ll define your own legacy, what kind of leader you want to be, what values you’ll leave behind, and how you’ll continue growing long after this course ends.
Hear from coaches who’ve learned with Asia Badminton University:
Tania Teoh
Investing my time, energy and money with Coach Jiva and his team for four weeks in Kuala Lumpur has been an incredible turning point in my coaching. The content of the programs at Asia Badminton University were delivered fluidly and tailored to each coaches’ needs.
Mohamed Affan
To be a great coach you must be able to learn from the critics. If we need to take badminton to another level. We need more programs for coaches and their education as they are the influencers to the players who becomes the best in the world.
Robert Sánchez
Coaching with Jiva was very inspiring and a breath of fresh air in my routine as a coach because it broke my mold and made me rethink many things. I recommend it to coaches who want to give that extra to players from junior to senior high performance.
What Makes Coach by Design Different
1. Real-World Coaching Wisdom
Designed by a team of coaches with over three decades of combined elite-level experience, where every lesson comes from the court, not a textbook.
2. Practical and Applicable
No fluff, no theories you can’t use. Every module gives you real frameworks, conversation tools, and practice design templates.
3. Focused on You: The Coach
Most programs teach what to train. This course teaches how to think, communicate, and lead so that your methods always evolve.
4. Designed for Immediate Impact
You’ll be able to apply what you learn in your next session and see the difference instantly in how your players respond.
Your Investment: $49
One Course. A Lifetime of Better Coaching.
When you enroll, you get everything you need to evolve as a reflective, design-driven coach:
✅ Full Course Access: 24 in-depth chapters across 6 structured modules, with all hosted neatly on Notion for seamless learning.
✅ Practical Frameworks: Step-by-step guidelines for communication, reflection, and intelligent training design.
✅ Audio Companion: Listen on the go with complete audio narration for every chapter.
✅ Coach’s Toolkit: Chapter-specific tools, templates, and FAQs to help you apply each concept directly in your coaching.
✅ Lifetime Updates: Get access to every new version of the course as it grows and evolves.
✅ Built-In Reflection Journal: Capture insights, notes, and personal reflections right inside the course workspace.